Charm project

The European CHARM (Immersive Experiences in European Charming Villages) project, led by the Catalan Tourist Board (ACT), creates a transnational route of 10 charming European villages in six different countries (Germany, Belgium, Spain, Finland, Italian and Portugal) that will offer 70 activity products based on the cultural and natural heritage of rural Europe. Around 70 activities and tourist packages mainly based on the cultural and natural heritage of European rural areas.

CHARM is a project co-financed by the European COSME program that aims to boost the competitiveness of European tourism and promote the image of Europe as a global tourist destination of excellence.

The overall objective of the project is to position Europe internationally as an integral destination of quality and excellence for cultural tourism, promoting its most charming rural villages and taking full advantage of the technologies of the Cultural and Creative Industries (CCI) to provide visitors with an unforgettable experience.

Further information at: http://act.gencat.cat/projectes-i-xarxes-europees/projecte-charm/