13 OCTOBER 2020 | CAIXAFORUM BARCELONA

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THEMATIC LINES 2020

“Towards new models of tourism. Technological solutions aimed at breaking up concentrations of tourists and promoting off-season tourism“ was the slogan of the 2020 edition.

The eight edition of the congress talked about the new tourist models, which have had an expansion due to the new consumption habits generated by the 2020 global health crisis.

We talked about projects and technologies that facilitate the deconcentration and the deseasonalisation of tourism, now more than ever necessary, with the aim of offering safe, quality and sustainable tourism in both the economic, social and environmental fields through technological solutions such as Blockchain , Artificial Intelligence, Big Data, IoT, etc. applicable in urban and rural areas.

About the rural environment, the programme had a session about “Technologies applied in rural areas: adding value to the tourist product”. This session was part of the European project CHARM (Charming villages) and explained how technologies could help little villages to develop sustainable tourism projects to attract more visitors and help the local economy.



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